Your year of big pushes
At least one big push a quarter, a free challenge, a webinar or workshop, an open cart, a summit or a bundle, placed around your audience's busy seasons and your own calendar, with the date each offer window closes.
Retailer Playbook Planner Vault
Plan Your Promotions The Way Target Plans Theirs.
For digital product business owners who launch hard a few times a year and then go quiet in between.
Big retailers are always promoting something. Target has its members event, Amazon made up Prime Day, Starbucks has Red Cup Day, and Sephora has its members weekends and gift sets. It's rarely the same thing twice in a row, people enjoy taking part, and at the end of the day they're being sold to.
The online business world taught creators to launch instead: a long build-up, a cart that's open for five to seven days, then a quiet stretch while they plan the next one, and a free gift or a blog post in between that ends with “thanks, enjoy” and doesn't lead anywhere.
This vault plans your business the way the retailers run theirs, using my campaigns-instead-of-launches method. You'll always be promoting something, which isn't the same as always selling, and every promotion, even a free gift or a blog post, takes people down a specific path to your signature offer.
One payment. Yours to keep and rerun every quarter. Includes a seat at one live monthly VIP session. You get access in your ThriveCart course login right after you buy.
The finished work
What you walk away with.
The next three months, week by week
Something promoted every single week, with the angle, where it leads and who's left out, checked against the hours you actually have, plus a build list with a finish-by date for everything the plan needs.
A path behind every promotion
The free thing, the small offer on the next page, the add-on and upsells at checkout, the follow-up and the invitation to your signature offer, written out for every promotion on the plan.
The working session
One station. Then the next.
Seven stations, and each one ends with something you can use. If you stop, it tells you which station you finished so you can pick up cleanly next time.
Intake
What you sell and give away, what happens today after someone signs up, who buys from you, what their year looks like, and the hours you honestly have. Ends with a one-page brief you've corrected.
Your signature offer
The one offer most of your buyers should end up in, every path that leads to it marked working, leading nowhere or missing a piece, and three to five angles so the same offer can be promoted many times.
The year sketch
Your big pushes for the next 12 months, placed around your audience's busy and slow seasons, with the type mixed so your list doesn't get four challenges in a row.
The idea bank
Eight to twelve promotions fitted to your business, pulled from eight retailer campaigns, seven fun campaigns, the holidays and your niche's own calendar, each one named, sized and pointed at something.
The next quarter
A dated plan for the next three months with something promoted every week, checked against your hours, and a build list for anything that doesn't exist yet.
The customer journeys
A written path for every promotion on the plan. Where you're missing a piece, you get two paths: one you can run this week with what you have, and one showing what to build when you're ready.
The plan you keep
One document with everything in it, the one thing to build first, and how to plan the next quarter when this one's almost over.
What are you promoting next week, and where does it lead?
Start the vault →The comparison
A VIP day, without the calendar gymnastics.
Booking a VIP day
- Investment$2,000-$5,000
- ScheduleWeeks away
- PaceSomeone else's
- Re-useOne day
- ResultOne plan
This vault
- Investment$197
- ScheduleStart today
- PaceYours
- Re-useKeep forever
- ResultThis quarter's plan, and every quarter after it
There is one thing a booked day gives you that a skill on its own cannot, and it's a person looking at your actual situation and telling you the thing you would rather not hear.
And once a month, we work side by side.
It's a live two-hour co-working session once a month, with the dates scheduled in advance. Everyone gets on and works on their own thing at the same time, and you can ask questions when you get stuck.
You can share your screen, ask about the vault you're in the middle of, or sit there and get the thing done because the time is blocked. There's a question block at the end and every session is recorded.
Vault buyers get twelve months of these included. Single vault buyers get a seat at one session.
A quick fit check
This works when you're ready to plan.
This is for you if:
- You sell digital products, courses, memberships, coaching or workshops
- Your list only hears you sell a few times a year
- You don't know what to promote between launches
- Your free gifts and blog posts don't lead anywhere yet
- You want ideas that fit your business and your niche instead of a generic list
This is not for you if:
- You want every page, email and checkout built for you, because this vault plans and the Launch Build Vault builds
- You want a sale running every week
- You're not going to sit down and answer the questions
Choose your scope
Plan this year. Or clear the whole list.
Retailer Playbook Planner Vault
$197
Your big pushes for the year, the next three months planned week by week, and a customer journey behind every promotion, plus two bonuses.
- 7 stations, intake through the plan you keep
- Fun Campaign Build Sheets and Retailer Watch bonuses
- A seat at one live monthly VIP session
The VIP Day Skills Vault
$997
One time · all 18 vaults in one Claude plugin
- All 18 vaults, including Sales Page Build and the Build Your AI Employees Vault, which is only in the Vault
- One Claude plugin that installs everything at once, plus each vault as its own zip
- All six bonuses
- Twelve months of the monthly VIP session
- The 17 vaults sold separately add up to $3,499
Your guide
Dr. Destini Copp
Founder, Creator's MBA & HobbyScool
I run two businesses. HobbyScool does about $30,000 a month on roughly five hours a week with AI running the marketing, and Creator's MBA is where I teach digital product business owners how the same thing gets built. Between them I publish 12 events a year and have served more than 20,000 creators.
Every vault in here is a system I actually run. The summit vault is how I run summits, the evergreen funnel vault is the funnel behind my own offers, and the Build Your AI Employees Vault is the setup that makes five hours a week possible. I built them as skills because I got tired of rebuilding the same project from scratch every time, and then it turned out that what I had was the thing people were booking VIP days to get.
Questions, answered
Before you open the door.
What's the difference between this and the Launch Build Vault?
This vault plans. It picks your big pushes for the year, fills the weeks in between with promotions that fit your business, and writes the customer journey behind each one. The Launch Build Vault builds the big pushes and sales on that plan, the challenges, paid workshops, Get It Done Weeks and flash sales, with the pages and every email written.
Does it only work for one time of year?
No. It works from whatever date you use it, so it plans the next three months and sketches the next 12 from there. When a quarter is almost over you come back and plan the next three months.
What if I don't have a tripwire, a free gift or even a signature offer yet?
It plans with what you have. Wherever you're missing a piece, it gives you a path you can run this week and a path showing what to build when you're ready, so you're never stuck waiting on something you haven't made.
I only have a few hours a week. Will I be able to keep up?
It asks how many hours you honestly have and checks the plan against them week by week. If a week doesn't fit, it swaps in something lighter or moves it to next quarter and tells you what it changed.
Do I have to run discounts every week?
No. Always promoting isn't the same as always selling. A lot of the weeks are a free gift, a piece of content or a fun campaign, and plenty of the retailer campaigns keep your price exactly where it is, like a credit toward the next purchase or a bring-a-friend pass.
Does it write my emails and build my pages?
No. It plans the promotions and the path behind each one and hands you one plan document. If you have the Launch Build Vault, that's where the big pushes and sales get built out.
Which tools does it need?
It's designed and tested for Claude, and it works on any Claude plan, including the free one, as long as code execution is turned on in your settings. If your email platform is connected it can read your recent emails to match your voice, and if web search is on it looks up holiday dates and what retailers are running.
Does this work in ChatGPT or another AI tool?
It's designed and tested for Claude, so that's where it runs best and where we can help you if something goes wrong. The vault itself is plain text files, so you're welcome to try it in another AI tool, but it hasn't been tested anywhere else.
Can I get a refund?
Because the vaults are digital downloads and there's no way to give a download back, we don't do refunds on a purchase alone. If you get stuck, bring it to a live VIP session, because that's what they're there for. If you come to a session, work on the vault with help and it still doesn't do what this page says, email support@destinicopp.com within 7 days of that session and we'll refund you.
Retailer Playbook Planner Vault
Always promoting something, and every promotion leads somewhere.
Seven stations, your big pushes for the year, the next three months planned week by week and a path behind every promotion. Fun Campaign Build Sheets and Retailer Watch included as bonuses.
Get the vault for $197One payment. Yours to keep. Includes a seat at one live monthly VIP session.