Stores like Target and Sephora always have a campaign going, whether it's a fall sale, a members week or a holiday gift guide, and nobody feels sold to because each one gives people a reason to come look right now. The Q4 Campaign Planner Skill helps you run your business the same way.
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It asks you one question at a time about your paid offers, your lead magnets, any tripwires, trainings or webinars, and your newsletter.
It names your signature offer and shows how each free thing and smaller offer leads to it, plus anything that doesn't lead anywhere yet.
You get one campaign a month, each promoting a different path, with Black Friday placed in November and the whole plan checked against the hours you really have.
I'm an MBA professor and digital product strategist, and I run 24 events a year across my two businesses, so there's always something going on for my audience. I built this skill to help you plan your fourth quarter the same way.