Free Claude skill for creators
Find out what's keeping people from buying
The Marketing Lessons Review checks your emails, sales pages, freebies and offers against eight marketing lessons that worked long before AI and still work today. Then it tells you the three changes to make first.
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This headline tells people what's inside the course, but it doesn't tell them what changes for them once they finish it, and that's what people actually buy.
Your top three changes
- Lead with the result your buyer gets, and move the list of what's inside lower on the page.
- Add one specific detail, like how long it takes or what they'll have at the end.
- Name who it's for so the right people know it's for them.
Two headlines to test
An example of what you'll get back. Your review is built from your own copy and your own numbers.
What you'll walk away with
Fix the part that's costing you sales
- Find the weak spot in your copyKnow which part of your email, sales page or offer to fix first, without rewriting the whole thing.
- Get subject lines and headlines ready to testTwo new versions with two different ideas behind them, so you can see which one gets more opens and clicks.
- Make your offer about what buyers getIt moves the result to the top, where people decide whether to keep reading.
- Build freebies people want to sign up forIt checks that your freebie solves one real problem and gives people a quick win.
- Tell AI exactly what to changeNext time you ask AI for a rewrite, you'll know what to ask it to fix.
Proven long before AI
Eight marketing lessons from before AI that still work today
AI made it a lot faster to write an email or a sales page, but people still decide to open, read and buy the same way they always have. These eight marketers figured that out decades ago, and their lessons are still taught in business schools today.
Claude Hopkins
An advertising pioneer who put coupons in his ads so he could count which ad actually brought in sales.
It checks: are you testing two versions, or guessing which one will work?
John Caples
The copywriter behind "They Laughed When I Sat Down at the Piano," a story headline people still copy today.
It checks: do you have a real story that would make people want to keep reading?
Theodore Levitt
A Harvard Business School professor who showed that people buy the result, and the product is just how they get it.
It checks: does your copy say what buyers get, or just list what's inside?
David Ogilvy
The founder of one of the biggest ad agencies in the world, who found that five times as many people read the headline as read the rest of the ad.
It checks: does your headline or subject line tell people what they're getting?
Eugene Schwartz
A copywriter who showed that what you say has to match how well the reader already knows you.
It checks: does it fit who's reading, whether they're brand new or ready to buy?
Al Ries and Jack Trout
Two ad men who wrote the book on positioning and owning one clear idea in your buyer's mind.
It checks: could someone say what you're known for in one sentence?
Robert Cialdini
A psychology professor who studied why people say yes, starting with how we want to give back when someone gives first.
It checks: do you give people something useful before you ask them to buy?
Gary Halbert
A direct mail copywriter who taught that the best offer is one made to people who already want it badly.
It checks: is your offer going to people who are already looking for this?
Dr. Destini Copp
Founder, Creator's MBA & HobbyScool
I'm an MBA professor who teaches marketing, and I run two education businesses of my own. These eight lessons are the ones I keep coming back to, so I built this skill to check my own copy against them before anything goes out.
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