self-paced program + 10-station skill vault

Black Friday
Profit Party

Plan and build your whole holiday season, from November 1 through January 31, the way big retailers plan theirs. You get five short recorded lessons and a 10-station Claude skill vault that plans your season with you and builds every campaign, including the emails, the sales pages and pages that switch over on their own when a deal ends.

Black Friday Profit Party
$297$97$200 off through October 31

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Why this program

Your holiday season runs from November 1 through January.

A lot of creators plan one Black Friday email the week of, run a discount and hope it works, and then go quiet through December.

Big retailers plan the whole season months ahead. They start from last year's numbers, set a goal, give every product a job and put something on the calendar every week. Target ran a deal of the day every day from November 1 to December 24 last year, and a lot of what retailers run over the holidays doesn't cut their prices at all.

This program takes that same plan and fits it to a digital product business, and the skill vault does most of the work with you.

Inside the vault

Ten stations, in the order big retailers plan

The vault walks you through that same order in 10 stations. It asks you questions one at a time, does the drafting and hands you something finished at every station.

0

Getting set up

It asks whether you want the full season, a few big campaigns or just one campaign, plus your time zone, the tools you use and the weeks you're taking off. You get a short brief with this year's real dates, including Thanksgiving, Cyber Monday and the time change on November 1.

1

Look back at last year

Paste in your numbers, upload a spreadsheet or let it pull them from Kit or ThriveCart if they're connected to your Claude. You get a table of what you ran last year, what each campaign made and whether it's worth running again. If this is your first holiday season, it skips ahead.

2

Set the goal

You get a revenue goal, a profit goal and the number of buyers it takes to get there, split between new buyers and people who've bought from you before.

3

Map your offers

You list everything you sell, including offers that have been sitting quiet and anything you could presell for next year. Each one gets a job for the season: bringing new people in, making the money, clearing out something you're retiring or sitting this season out.

4

Pick the structure

Five ways to make an offer special at full price: a bundle, a gift with purchase, early access, a presell and tiered offers. If you still want a discount, it runs the math with your own numbers first and shows you how many more buyers you'd need. You also get six ways to add real urgency.

5

Build the calendar

Browse the menu of 62 campaign types or ask it to recommend the best fits for you. You get a week-by-week calendar from November 1 through January 31 with every campaign's dates, offer, who it's for, where it leads next and what has to be ready before it starts.

6

Check your time

It checks your calendar against the hours you really have, with AI doing most of the writing. If a week is too full, it moves or trims things before you've built anything.

7

Build the campaigns

One campaign at a time, it writes the campaign brief, every email with subject lines and send times, the social posts, the sales page and a page that switches over on its own when each deal opens and closes. It also gives you a seasonal catalog, graphics prompts, ad images and ad copy, an affiliate swipe kit and a setup checklist.

8

Weekly check (optional)

If you want it, a Monday check during the season compares your numbers to your goal and gives you backup moves if you're behind. You can set it up as a scheduled task, a Monday reminder or skip it.

9

January debrief

In January it helps you write down what worked, what didn't and what to change, so next year's look back is already done.

What you get

Five lessons and a 10-station vault that builds with you

The recorded lessons

  • Why Black Friday is one week in a longer season, and what a discount really costs you
  • Map your offers and give each one a job
  • Pick your structure, with my real examples and numbers
  • Build your calendar for November 1 through January 31
  • Watch the vault build a campaign, including a daily deals page that switches over on its own

The Black Friday Profit Party Vault

  • A 10-station Claude skill vault that walks you through your whole season and remembers where you left off
  • A menu of 62 campaign types, with examples from my businesses and from big retailers
  • Your campaign brief, every email with subject lines and the sales page
  • Pages and a seasonal catalog that switch over on their own at the times you set
  • Social posts, graphics, ads and a swipe kit for affiliates
  • A setup checklist, an optional weekly check and a January debrief
  • Three finished example pages, a season tracker spreadsheet and a Start Here guide that walks you through installing it
The pages

Pages that switch over at midnight on their own

You tell the vault when each deal opens and closes, and it builds the page for you.

One page, every moment

Before the sale it shows what's coming. During the sale it shows today's deal with a countdown. After a deal ends it goes away, and when the sale is over the page says so. You don't have to log in at midnight to change anything.

A seasonal catalog

One page for your whole season, like the holiday catalogs big retailers put out. Each campaign opens on its day with the deal and the link, and gift ideas can stay up all season.

Works where you already build

Paste it into HTML Pub, Leadpages, a Squarespace code block, WordPress, Kajabi or any page builder that takes HTML. You can preview every moment before it goes live.

The campaign menu

62 campaign types, and not all of them are sales

You pick what fits your business. The vault can recommend the best fits based on your offers, your list, your goal and your time.

Grow the list

Giveaway events, summits, free workshops, gift finder quizzes and double referral bonuses.

Warm them up

A season kickoff, preview emails, waitlists and early access for your best customers.

Sell

Daily deals weeks, 12 Days countdowns, bundles, gifts with purchase, presells, flash deals and pop-up shops.

Thank and keep

Thank-you gifts, a personal year-in-review, customer spotlights and member appreciation.

Clear and close

Last chance on retiring offers, an extra spots page and a spend-your-gift-money week.

Set up January

A New Year offer, the January start for anything you presold and follow-up with new buyers.

Free offers are offers too

Every campaign leads somewhere

A free gift, a free workshop, a giveaway or a summit starts a customer journey. The vault gives every campaign on your calendar a path: what people see right after they sign up, the follow-up emails and the next offer.

My HobbyScool 12 Days of Giveaways sent a free printable every day with a storewide code in every email, then ended on two big offer days. One member's plan I reviewed went from a free holiday workshop to a $7 planner, then a pre-Black Friday sale with a new bonus each day, then check-ins in December and a coaching offer in January.

What I've run

Real campaigns, real numbers

These are clicks from my own emails, so you can see what got people's attention.

1,323clicks

HobbyScool, Black Friday 2025. Craft & Create Club lifetime at full price, plus a $70 shop gift card. It was the most clicked sale day of the week, ahead of the 50% off and 40% off days.

2,304clicks

HobbyScool's "peek inside" email on November 23, 2025, which previewed the week's deals before they opened. It went to 39,457 people and got more clicks than any sale email that week.

$69bundle price

HobbyScool, 2024. 25+ holiday workshops and bonuses against $1,545 of stacked value, with no discount language anywhere in the email.

★★★★★

“After going through the Black Friday Profit Party, I have a solid sales plan and am on track to exceed my goal of $25k in November and December. The AI prompts made the planning process so easy and the campaign tracker spreadsheet will help me stay accountable to my plan. I’m going to make WAY more money now thanks to Dr. Destini’s genius approach to holiday sales. I’m so excited for Q4!”
Hailey Young · Hailey Stitches
It's your business

Plan as much or as little as you want

I

The full season

Something every week from November 1 through January 31. This is what I recommend, because a steady rhythm is what gets you to a revenue goal.

II

A few big campaigns

Two or three, like a Black Friday week, a 12 Days countdown and a New Year offer.

III

Just one campaign

One Black Friday campaign and nothing else. The vault builds it just as carefully.

You don't have to run a Black Friday sale, and you don't have to discount anything. If you want a discount, the vault shows you what it costs on your own numbers first.

This is for you if
  • You sell digital products, like courses, memberships, workshops, templates or coaching.
  • You want your November, December and January planned before they get here.
  • You don't want to discount everything to make sales.
  • You want AI to draft your campaigns so you can review them and hit send.
This is not for you if
  • You don't have anything to sell or give away this holiday season.
  • You don't use Claude or don't want to. The vault runs in Claude.
Get instant access

Start your plan today.

Black Friday Profit PartyCreator's MBA · Self-Paced Program + 10-Station Skill Vault
Five recorded lessons✓
The 10-station Black Friday Profit Party Vault for Claude✓
62 campaign types with real examples✓
Pages and a catalog that switch over on their own✓
Your plan for November 1 through January 31✓
Regular price$297
Discount through October 31$200 off
Your price$97
Get instant access →

One-time payment of $97 through October 31. On November 1 the price goes to $297. The lessons and the vault are yours as soon as you buy. All sales are final, and because you get instant access, there are no refunds.

Already a member? The Black Friday Profit Party is included in Newsletter Profit Club and the Creator's MBA Mastermind, so you don't need to buy it. Members also get the live coaching session, where I review plans and answer questions, and Mastermind members can send me the holiday plan they build for my feedback.

Your host

Dr. Destini Copp

Founder, Creator's MBA & HobbyScool

I'm an MBA professor and the founder of Creator's MBA and HobbyScool. We run 24 events a year across both businesses, so there's always something going on for my list, and I plan my holiday season the same way I plan the rest of my year, as a set of campaigns that all lead to my signature offer.

Questions

Before you grab it

When do I get access?+

Right away. The recorded lessons and the vault are ready as soon as you buy.

What do I need to use the vault?+

A Claude account where you can upload skills, with code execution and file creation turned on. The start-here guide walks you through installing it in a few minutes.

Is it only about Black Friday?+

No. You plan everything from November 1 through January 31, including what happens after Cyber Monday and what you'll run in January.

Do I have to discount my offers?+

No. You'll see five ways to run your season that keep your prices where they are. If you want a discount anyway, the vault shows you the math first and then builds it.

What if I only want to run one campaign?+

That works. The vault asks at the start whether you want the full season, a few big campaigns or just one campaign.

Is there a live session?+

The live coaching session is for Newsletter Profit Club and Creator's MBA Mastermind members. The program itself is self-paced, and everything you need is in the lessons and the vault.

I'm in Newsletter Profit Club or the Mastermind. Do I need this?+

No, it's already included in your membership.

Can I get a refund?+

No. All sales are final because the lessons and the vault are yours the minute you buy. If you have a question before you buy, email support@destinicopp.com and we'll answer it.

Questions about your order?+

Email support@destinicopp.com and we'll take care of you.

Black Friday Profit Party

Your holiday season, planned and built.

Five lessons and a 10-station vault that plans November 1 through January 31 with you.

$297$97$200 off through October 31

Get instant access →