The 2027 Wish Book1
In this issue

What's inside.

2
A note from meHow to use this Wish Book
 3
Start here: the 2027 Business CheckupFind the part of your business that's leaking
 4
Five doors, five morningsWhat opens each day, Nov 23 to 27
 5
Already know you want lifetime?The early-bird bonus, through Sunday, Nov 15
 6
If new people aren't finding youAttract
 7
If they join but don't openEngage
 8
If they read but don't buyNurture
 9
If buyers don't come backRetain
 10
If it all feels scatteredAdvocate, and the whole flywheel
 11
If you don't have an offer yetGetting started
 12
The one for everyonePlan Your 2027
 14
The 2027 calendar pull-outTwelve months of building together
 15
The NPC 2027 calendarA year of building your newsletter
 16
Two days in AtlantaCreator's MBA Live
A note from me2
Dr. Destini Copp

I put everything I'm offering for Black Friday into one Wish Book, so you can look through it the way you'd flip through a holiday catalog and circle what you want for 2027.

Start with the free 2027 Business Checkup on the next page. It asks you about ten questions about your business and shows you which part is holding the rest back. Then turn to the page for your answer, because each one shows what fixes that part and when it goes on sale.

From Monday, Nov 23 through Friday, Nov 27, a new door opens each morning with one offer and a bonus you can only get that day. I'll share each bonus the morning its door opens.

One more thing to know. Lifetime for the Creator's MBA Mastermind and Newsletter Profit Club is only available during this sale. Once it's over, both programs will only be available monthly or annually.

Destini
Start here3
Free Claude skill · The 2027 Business Checkup

What's holding your business back?

The 2027 Business Checkup runs in Claude. It asks you about ten quick questions about your list, your offers and your customers, and then it scores the five parts of your business and shows you the one that's holding the rest back, with three things you can do about it this week.

Take it before you buy anything this Black Friday. Your Checkup points you to one page in this Wish Book, and that page shows you the offer that fixes that part of your business and the day it goes on sale. That way you spend your money on the thing your business needs most going into 2027.

IAttractAre new people finding you?Page 6 IIEngageDo they open and show up?Page 7 IIINurtureDo they ever buy?Page 8 IVRetainDo buyers come back?Page 9 VAdvocateDo they send you more people?Page 10

Download the free Checkup →

Save the zip file to your computer and don't unzip it. In Claude, go to your settings, find the Skills section and upload the file. Then start a new chat and type "Run my 2027 Business Checkup."

Mark your calendar4
Black Friday at Creator's MBA · Nov 23 to 27

Five doors, five mornings.

Each morning a new door opens with one offer at full price, plus a bonus you can only get that day.

23Mon 24Tue 25Wed 26Thu 27Fri
MondayNov 23

Creator's MBA Mastermind, lifetime, with the VIP Day Skills Vault included

See page 10 →
TuesdayNov 24

Newsletter Profit Club, lifetime, with the Newsletter Profit Skills Vault included

See page 7 →
ThursdayNov 26

Plan Your 2027: the Playbook System with a Creator Pivot Summit VIP pass

See page 12 →
FridayNov 27

Creator's MBA Live: two days in Atlanta, March 11 and 12, 2027

See page 16 →
Before the doors open5
Early-bird bonus, ends Sunday, Nov 15

Already know you want lifetime?

You don't have to wait for the doors. Everyone who joins lifetime between now and midnight Eastern on Sunday, November 15 also gets an early-bird bonus. After November 15 the bonus goes away, and lifetime stays available for the rest of the sale.

Creator's MBA Mastermind lifetime

Early-bird bonus: VIP passes to the Creator Pivot Summit (December 8 to 10) and the Flywheel Summit (January 19 to 21).

See Mastermind lifetime →
Newsletter Profit Club lifetime

Early-bird bonus: the Lead Magnet Funnel Vault from the VIP Day Skills Vault, which builds your lead magnet and the funnel behind it with you in Claude.

See NPC lifetime →
Attract6
If the Checkup said Attract

New people aren't finding you.

Your list is flat, or almost everyone comes from one place, so a slow month there means a slow month everywhere. The fix in 2027 is more than one steady way for the right people to find you, starting with other people's audiences.

"Using Destini's methods and my network, I booked every single sponsorship spot for Q1 for my newsletter ads. I am thrilled!"

Alicia Cohen
Grow your list

Newsletter Profit Club

If your newsletter is how you want to grow, NPC covers list growth through swaps and collabs, with the Collaboration App for finding partners without cold DMs.

  • Your signup page, welcome sequence and a lead magnet
  • Swap and cross-promo partners through the Collaboration App
  • A newsletter people want to forward
24

Lifetime opens Tuesday, Nov 24Plus a bonus you can only get that day

Or build it yourself: the Launch and Grow pack on Wednesday, Nov 25 has four AI Vaults for a launch, a summit or bundle, a content system and getting found in AI search.

Engage7
If the Checkup said Engage

They join, but they don't open.

People sign up and then your emails sit there. When every issue feels different and nothing in it leads anywhere, opens drop and readers stop expecting anything from you. The fix is a format they want to open every week.

"I've sent a weekly newsletter for years but never made regular money from it. This year I started using the Mini Magazine Method. $50 a week, then $100, then $250. Last week it was over $400."

Jennifer D., newsletter creator
Make your newsletter worth opening

Newsletter Profit Club, lifetime

The Newsletter Profit System, built from a university research study on best-in-class newsletter businesses, with the Newsletter Profit Skills Vault included.

  • The Mini Magazine Method: each issue set up like a skimmable niche magazine, faster to write and easier to read
  • The Teach & Pitch Method: every issue teaches one thing and points to one offer
  • The Newsletter Profit Skills Vault: 19 stations that build your newsletter with you in Claude
  • Live workshops every month and the private podcast where I answer your questions
24

Opens Tuesday, Nov 24Plus a bonus you can only get that day

Nurture8
If the Checkup said Nurture

They read, but they don't buy.

People like your stuff, and then the freebie goes out and nothing comes after it, or the only thing to buy is your biggest program. The fix is a path from free to a first purchase, so new subscribers see something to buy in their first week.

Build the path to a first sale

The Funnels pack

Four AI Vaults from the VIP Day Skills Vault. Each one runs a whole project with you in Claude, from the first question to the finished thing.

  • Lead Magnet Funnel Vault: an AI lead magnet, the opt-in page and the welcome emails behind it
  • Low-Ticket Funnel Vault: a low-priced first offer, an order bump and an upsell
  • Live Webinar Funnel Vault: one webinar from the title to the follow-up
  • Evergreen Webinar Funnel Vault: a webinar funnel that runs without you
25

Opens Wednesday, Nov 25Plus a bonus you can only get that day

If your newsletter is how you sell: Newsletter Profit Club on Tuesday, Nov 24, where Teach & Pitch turns every issue into a sale. See page 7.

Retain9
If the Checkup said Retain

Buyers don't come back.

People buy once and disappear, or members cancel a few months in. Every month you're starting over with new buyers. The fix is what happens after the sale, so customers get a first win and have a reason to stay and buy again.

Keep the customers you have

The Run It pack

Four AI Vaults for keeping customers, getting help and earning more from what you already have.

  • After the Sale Vault: your onboarding, your support setup and the pieces that keep customers from leaving three months in
  • Membership Vault: a membership built from scratch, or one that's losing members looked at on your real numbers
  • SOPs and First Hire Vault: your repeat work written down, then one role scoped out
  • Affiliate Program Vault: your own affiliate program up and running
25

Opens Wednesday, Nov 25Plus a bonus you can only get that day

Advocate, and the whole flywheel10
If the Checkup said Advocate, or more than one part is leaking

It all feels scattered.

You've built the offers, started the newsletter, joined the bundles and run the summits, and the income still doesn't match the hours. Every piece lives on its own, so a good month doesn't turn into a good quarter. The fix is connecting it all into one flywheel, where happy customers bring in the next ones.

"Destini keeps up with the cutting edge of marketing and AI. She gathers me to execute projects valuable to my business that I probably never would have finished otherwise."

Bree Noble, Profitable Musician
Connect the whole thing

Creator's MBA Mastermind, lifetime

We connect your offers, your list and your funnels into one system using the Creator Growth Flywheel, and then set up AI to run the work behind it.

  • The VIP Day Skills Vault: all 18 AI Vaults, plus a live VIP co-working session every month for a year
  • A Monthly Build, where we build one thing together each month
  • Creator's MBA AI, your strategy partner trained on the Creator Growth Flywheel
  • New AI skills every month, the members-only AMA podcast and the full workshop library
  • The community, with feedback on your funnels and offers
23

Opens Monday, Nov 23Plus a bonus you can only get that day

Not sure it's a fit? Take the two-minute quiz →

Getting started11
If you don't have an offer yet

You need something to sell first.

If you're still building your first offer, a funnel or a big program won't help yet. The fix is getting your offer, your sales page and your site built, so 2027 is the year you start selling.

Build your first offer

The Foundations pack

Four AI Vaults for getting your site, your first offer and your course built and selling.

  • First Paid Offer Vault: the product, the sales page, the checkout setup and the launch emails
  • Course Build Vault: curriculum, lesson scripts, slides, workbooks and the sales page
  • Sales Page Build: one sales page for one offer, written and built
  • Website Build Vault: a live site with your brand colors and fonts
25

Opens Wednesday, Nov 25Plus a bonus you can only get that day

The one for everyone12
Whatever your Checkup said

Plan your 2027 before it starts.

The Checkup shows you what's holding you back. The Playbook System turns it into a 90-day plan, so you know exactly what you're working on in January before the year begins.

Plan Your 2027

The Creator's MBA Playbook System, plus a Creator Pivot Summit VIP pass

  • The Creator's MBA Playbook: 2027 Edition: your 90-day growth plan in a fillable PDF
  • The Creator's Growth Flywheel Vault: your Playbook companion in Claude, which walks you through the Flywheel Audit with your own numbers
  • The Private Podcast Companion: short audio walkthroughs for planning days
  • The live 2027 planning workshop on Thursday, December 17 at 1pm ET, plus last December's replay right away
  • A VIP pass to the Creator Pivot Summit, Dec 8 to 10, with a day each on offer, audience and business model pivots
26

Opens Thursday, Nov 26Mastermind members already get the Playbook System and the December workshop

"I've gone through several coaches' 2026 planning programs, and this was by far the best for me. It was guided and specific to my situation."

Sheri Hall, Graphic Designer
Pull-out14
Inside the Mastermind

Twelve months of building together.

Every month in the Creator's MBA Mastermind has a Monthly Build, where we build one thing together and you leave with the work done. Here's the whole year.

JanuaryThe Flywheel Diagnosis
FebruaryThe Daily Sales Challenge
MarchThe Offer Reset
AprilThe First Sale Funnel
MayBorrowed to Owned
JuneYour AI Operating System
JulyThe Mid-Year Teardown
AugustThe Partner Playbook
SeptemberThe Always-On Webinar
OctoberBlack Friday Profit Party
NovemberThe Black Friday War Room
DecemberPlan 2028 Like a CEO

Mastermind lifetime opens Monday, Nov 23. See page 10

Print the calendar

Pull-out15
Inside Newsletter Profit Club

A year of building your newsletter.

Every month in Newsletter Profit Club has one build for your newsletter, and the year is set up so the pieces add up to one funnel that runs on its own by December. Here's the whole year.

JanuaryThe Newsletter Reset Challenge
FebruaryNewsletter OS
MarchThe Welcome Funnel Lab
AprilThe Traffic Sprint
MayCollab Fest
JuneThe AI Automation Lab
JulyThe Offer Lab
AugustTeach and Pitch
SeptemberThe Always-On Revenue Engine
OctoberBlack Friday Profit Party
NovemberBuild Your Next Edition
DecemberThe Inbox Awards

Newsletter Profit Club lifetime opens Tuesday, Nov 24. See page 7

Print the calendar